Podcast Promotions

Podcast promotion for healthcare is the system that helps your episodes get discovered and consumed by the right audiences, including patients and caregivers, clinicians, and B2B stakeholders. At LHS, it includes strategy, editing support, repurposing into clips, distribution, guest outreach, PR outreach, paid promotion when appropriate, podcast SEO support, and community promotion.

Our core platforms are YouTube, Spotify, and Apple Podcasts. We also support additional distribution on Amazon Music and Audible, JioSaavn and Gaana for India, website embedding, and LinkedIn through native clips.

No. Google Podcasts is discontinued, so we do not position it as a focus platform.

We support both. This service includes audio editing, video editing when applicable, and a repurposing engine, including short clips, audiograms, LinkedIn native videos, and website ready snippets. Promotion works best when production quality is consistent.

LHS does not provide full RSS hosting as a core service. If needed, we can assist with setup through Spotify for Podcasters, formerly Anchor, so your publishing workflow is stable.

Yes. This service explicitly supports individual doctors, practitioners, and small businesses, as well as clinics, hospitals, and healthcare companies.

Yes. We work with pharma brands and companies, MedTech and HealthTech, and healthcare manufacturers, and we tailor promotion strategies to the audience and policy considerations.

It can be either, or both. We define your primary and secondary listener groups upfront, such as patients and caregivers, doctors and the medical community, and B2B buyers, partners, and investors. Then we shape topics, guests, clips, and distribution around how each group consumes content.

We use a compliance first approach. Episodes are framed as educational content, disclaimers are handled with client approval, and we avoid risky claims and sensitive promotional angles. We also ensure clips and captions do not turn a nuanced discussion into a policy problem.

Not without explicit consent and permissions. We do not use patient identifying information unless you have clear, documented approval. When in doubt, we recommend anonymizing or avoiding patient narratives.

No. LHS will not promote content intended to market supplements, nutraceuticals, weight loss, sexual health, addiction, or miracle cures and miracle drugs.

Typical turnaround is 7 to 14 days per episode asset cycle, depending on complexity and whether the episode is video based. We align on a workable cadence based on your team’s availability and approval process.

No. We do not guarantee outcomes. Platform algorithms, topic sensitivity, competitive landscape, and approval timelines all affect results. What we do provide is a consistent promotion system and ongoing optimization.

KPIs depend on platform and goals, but typically include downloads and listens, YouTube watch time, subscriber and follower growth, and longer term authority signals like repeat engagement, inbound opportunities, and sales enablement usage.

We do not promise formal reporting. We do provide ongoing monitoring and optimization so the promotion system improves over time.

Yes. Guest outreach and booking is included. For many healthcare podcasts, guests are one of the highest ROI growth levers because they bring credibility and distribution.

Yes. We support PR outreach and placements where appropriate. We will be direct about what is realistic based on your topic, brand footprint, and episode cadence.

Yes, when it makes sense. Paid promotion is platform dependent and used strategically, usually to amplify strong clips, support important episodes, or accelerate early momentum.

Because podcasts compound. Consistent publishing, guest pipelines, PR momentum, and algorithmic discovery take time. A 12 month term gives the show enough runway to build audience habits and an evergreen library that keeps generating attention.

Start with a call. We review your current podcast, or your launch plan, define goals and target listeners, confirm compliance requirements, and map a 12 month growth plan.