Effective Date: January 1, 2026

Last Updated: March 10, 2026

1. Parties

These Terms and Conditions (“Terms”) govern your use of this website (www.likhyani.com) and your engagement with either or both of the following entities:

Likhyani Healthcare Solutions OPC Private Limited
231/10, R.H.B., Pratap Nagar, Opposite Pratap Enclave, Sector 23, Jaipur, Rajasthan 302017, India

Likhyani Group Pte Limited (UEN: 202605292W)
160 Robinson Road, #14-04, Singapore Business Federation Centre, Singapore 068914

Both entities are referred to in these Terms as “we”, “us”, or “our”. The person or organisation accessing this website or engaging our services is referred to as “you”, “your”, or “Client”.

2. Scope and Relationship to Service Agreements

These Terms govern general website use and serve as the baseline legal framework for all engagements. Every client engagement is governed primarily by a separately executed Client Agreement or Client Services Agreement signed between the applicable entity and the Client.

In the event of a conflict between these Terms and an executed agreement, the executed agreement prevails to the extent of that conflict. These Terms apply to all matters not covered in the executed agreement.

By submitting an enquiry, booking a consultation, or engaging with us in any commercial capacity, you agree to be bound by these Terms.

3. Services

We provide healthcare marketing, technology, and AI services to healthcare businesses globally. Services include but are not limited to:

• Search engine optimisation and content strategy
• Google Ads, Meta Ads, and performance marketing management
• Google Business Profile optimisation
• Social media marketing and management
• Online reputation management
• Personal branding for doctors and healthcare professionals
• Website design and development
• Healthcare SaaS and patient engagement app development
• AI voice automation and marketing automation
• Practice management systems and CRM implementation
• Brand strategy and copywriting

The specific scope of services, deliverables, timelines, and fees for each engagement are defined in the applicable Client Agreement.

3.1 Hosting, Domain, and Infrastructure

The Client is solely responsible for all hosting charges, domain registration and renewal charges, SSL certificates, and any other infrastructure costs associated with their website. We have no obligation or liability in respect of hosting, domain, or server infrastructure unless expressly agreed otherwise in writing.

3.2 Advertising Platform Accounts

Where we manage advertising accounts on the Client’s behalf, those accounts shall be owned by and registered in the Client’s name. We act solely as the account manager. Upon termination or expiry of any engagement, management access shall be revoked or transferred back to the Client within fifteen (15) days of all outstanding payment obligations being settled.

3.3 Advertising Spend

All advertising platform spend including Google Ads, Meta Ads, and other platforms is paid directly by the Client to the respective platform. Our management fees do not include advertising spend. We are not responsible for fluctuations in ad spend, cost-per-click, or campaign performance arising from platform policy changes, auction dynamics, algorithm updates, or competitor activity.

3.4 Reporting

For ongoing retainer engagements, we provide a written monthly performance report and a monthly strategy and reporting call via video conferencing, unless otherwise specified in the applicable Client Agreement.

4. Fees, Payment, and Late Payment

4.1 Fee Structure

Engagements are structured as monthly retainer arrangements, fixed-price project arrangements, or a combination of both. All fees are as specified in the applicable Client Agreement or written proposal.

For retainer engagements, fees are payable as an advance payment within the first seven (7) days of each calendar month during the engagement term, unless otherwise agreed in writing.

4.2 Payment Methods

Payments are processed through Razorpay (India) and Stripe (international). Bank transfer via NEFT or IMPS, UPI, and personal cheque are also accepted. An additional 4% processing fee applies to payments made by credit card. No additional fee applies to bank transfer, UPI, or cheque payments.

By making a payment through these gateways, you acknowledge that:

• Payment processing is handled by the respective third-party gateway under its own terms and privacy policy
• We do not store your full card or banking details on our servers
• All transactions are subject to the security standards of the applicable payment gateway
• Currency conversion charges, international transaction fees, and applicable taxes are your responsibility unless expressly agreed otherwise

4.3 Late Payment

If payment is not received by the due date, a late fee of 1.5% per month on the outstanding balance applies from the due date until the date of actual payment. We reserve the right to suspend active service delivery without liability until all outstanding amounts are settled.

4.4 No Set-Off or Deduction

All payments under a Client Agreement are to be made in full without any set-off, counterclaim, withholding, or deduction of any kind, except as required by applicable law including applicable TDS under Indian law. Any statutory withholding must be supported by the relevant certificate and deposited within prescribed timelines.

4.5 Taxes

All fees quoted are exclusive of applicable taxes. Indian clients are subject to Goods and Services Tax as applicable. Singapore clients are subject to Singapore GST as levied by IRAS. International clients are responsible for any taxes or duties applicable in their jurisdiction.

4.6 Survival of Payment Obligations

All payment obligations survive the expiry or termination of any Client Agreement until paid in full.

5. Term and Termination

5.1 Term

The term of each engagement is as specified in the applicable Client Agreement. These Terms remain in effect for as long as any engagement exists or until terminated.

5.2 Renewal

Where a Client Agreement provides for automatic renewal, it will renew for successive periods on the same terms unless either party provides written notice of non-renewal within the notice period specified in that agreement. We reserve the right to revise fees on renewal by providing written notice at least thirty (30) days before the start of the renewal period.

5.3 Termination by Notice

For retainer engagements, either party may terminate by providing thirty (30) days written notice to the other party, except where a locked term applies. During the notice period, services continue and fees remain payable in full.

5.4 Locked Term Engagements

Where a Client Agreement specifies an initial locked term or renewal locked term, the Client acknowledges a minimum commitment for that period. If the Client terminates or seeks to terminate prior to the end of the then-current locked term, the Client remains liable to pay the monthly fees for the remainder of the unexpired term. This amount is treated as liquidated damages and not a penalty. As an alternative, the Client may elect to continue paying fees until the end of the locked term in lieu of liquidated damages, as agreed in the applicable Client Agreement.

5.5 Mid-Month Termination

If termination takes effect on any date other than the last day of a calendar month, the full month’s fee for that calendar month is payable.

5.6 Termination for Cause

Either party may terminate any engagement immediately upon written notice if the other party:

• Commits a material breach of the Client Agreement or these Terms that remains uncured for fourteen (14) days after written notice of such breach
• Becomes insolvent, enters administration, liquidation, or bankruptcy proceedings
• Engages in fraudulent, illegal, or grossly negligent conduct

We may terminate immediately for non-payment without any cure period.

5.7 Effect of Termination

Upon termination or expiry of any engagement:

• All outstanding fees for services rendered up to the effective date become immediately due and payable
• We will hand over all completed deliverables, access credentials, reports, and account assets to the Client within fifteen (15) days, subject to all outstanding payments being settled
• Management access to Client accounts will be revoked or transferred back within fifteen (15) days
• Confidentiality obligations, payment obligations, and any liquidated damages provisions survive termination

6. Intellectual Property

6.1 Client Ownership of Deliverables

Subject to full payment of all fees, intellectual property created specifically for the Client including website content, ad creative, and campaign materials is owned by the Client.

6.2 Our Background IP

We retain full ownership of all pre-existing and independently developed intellectual property, including:

• Proprietary methodologies, frameworks, processes, and systems
• Underlying software, AI models, automation workflows, and technology infrastructure
• Templates, reporting formats, campaign structures, and tools developed independently of any specific client engagement

No ownership in our background IP transfers to any Client.

6.3 Licence to Client Materials

The Client grants us a limited, non-exclusive, royalty-free licence to use the Client’s brand assets, trademarks, logos, and materials solely for the purpose of delivering the agreed services during the term of the engagement.

6.4 Portfolio and Case Study Rights

Subject to the Client’s prior written consent, we reserve the right to reference the Client’s name, logo, website screenshots, ad creative screenshots, and summarised performance results in our portfolio, proposals, and marketing materials. The Client may withdraw this consent at any time by written notice. Aggregated and anonymised performance data may continue to be used without restriction.

6.5 Website Content

All content on this website including text, graphics, logos, images, case studies, and frameworks is the intellectual property of Likhyani Healthcare Solutions OPC Private Limited and Likhyani Group Pte Limited, protected under the Copyright Act 1957 (India) and the Copyright Act 1987 (Singapore). No content from this website may be reproduced, distributed, or used commercially without prior written consent.

7. Confidentiality

Each party agrees to hold the other party’s confidential information in strict confidence and not to disclose it to any third party without prior written consent, except:

• As required by applicable law, court order, or regulatory authority
• To employees or contractors on a strict need-to-know basis, subject to equivalent confidentiality obligations
• Information that enters the public domain through no fault of the receiving party

Confidentiality obligations survive the termination of any engagement for a period of three (3) years from the date of termination.

We operate exclusively as a marketing and technology services provider. We do not access, process, or store patient health data in the ordinary course of our services.

8. No Guarantee of Results

All case studies, performance statistics, and historical results presented on this website, including references to profit multipliers, lead volumes, and monthly impression counts, represent past outcomes achieved by specific clients under specific circumstances. They are provided for illustrative purposes only and do not constitute a guarantee, representation, or warranty of similar results for any current or future client.

We do not warrant or guarantee:

• Achievement of any specific rankings, lead volumes, revenue figures, or return on investment
• Uninterrupted or error-free operation of any platform or digital infrastructure
• Specific outcomes from any third-party platform including Google, Meta, or LinkedIn, whose policies and algorithms change without notice
• Any outcome dependent on the Client’s timely provision of access, approvals, or materials

We will use reasonable care and skill in delivering services in accordance with generally accepted industry standards.

9. Limitation of Liability

9.1 Aggregate Cap

To the maximum extent permitted by applicable law, our total aggregate liability to any Client arising from or in connection with any engagement shall not exceed the total fees paid by that Client in the three (3) months immediately preceding the event giving rise to the claim.

For engagements contracted through Likhyani Group Pte Limited, the aggregate liability cap is fifty percent (50%) of the monthly fee paid for the immediately preceding month.

9.2 Exclusion of Indirect Loss

We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of revenue, loss of data, loss of goodwill, or business interruption, whether arising from contract, tort, or otherwise.

9.3 Third-Party Platform Exclusions

We shall not be liable for any loss arising from:

• Actions or omissions of Google, Meta, LinkedIn, or other platforms including suspensions, policy enforcement, disapprovals, or outages
• Third-party website vendors, hosting providers, or CMS plugins
• Cyberattacks, hacking, malware, or unauthorised access not caused by our fraud
• The Client’s delay in approvals, failure to provide access, or non-compliant instructions

9.4 Claims Notification Window

For engagements contracted through Likhyani Group Pte Limited, the Client must notify us in writing of any claim or alleged breach within thirty (30) days of the relevant invoice month. Claims not notified within this window are irrevocably barred to the maximum extent permitted by applicable law.

9.5 Website Disclaimer

This website is provided on an “as is” and “as available” basis. Nothing on this website constitutes legal, financial, medical, or professional advice. Users relying on website content for business decisions do so at their own risk.

10. Client Indemnity

The Client shall indemnify and hold us harmless from and against all claims, losses, liabilities, penalties, costs, and expenses including legal fees arising out of or in connection with:

• Any content, materials, or instructions supplied by the Client that are misleading, unlawful, infringing, or non-compliant with applicable regulations
• The Client’s breach of any third-party platform’s terms of service
• Any failure by the Client to comply with healthcare advertising regulations applicable in its jurisdiction
• Any data breach or privacy breach affecting the Client’s own systems not caused by our act or omission
• The Client’s breach of these Terms or any Client Agreement

11. Healthcare Advertising Compliance

Healthcare advertising is subject to regulatory requirements that vary by country, state, and medical specialty.

In India, healthcare advertising is governed by guidelines issued by the National Medical Commission, the Advertising Standards Council of India, and the Consumer Protection Act 2019.

In Singapore, healthcare advertising is regulated by the Ministry of Health and the Singapore Medical Council under the Healthcare Services Act.

For clients in Australia, healthcare advertising must comply with AHPRA advertising guidelines and all applicable platform policies.

The Client is solely responsible for ensuring that all advertising and marketing content complies with regulations applicable to their specific medical specialty, license, and jurisdiction. The Client must review and approve all content before publication.

We may refuse, pause, modify, or remove any campaign or content that we reasonably believe may breach applicable healthcare advertising regulations, without incurring any liability.

We do not provide legal or regulatory advice. Clients requiring regulatory guidance should consult qualified healthcare legal counsel.

12. Non-Solicitation

During any active engagement and for twelve (12) months following termination, the Client shall not directly or indirectly solicit for employment or engagement any employee or contractor of ours who was materially involved in providing services to the Client, except through general advertisements not targeted at such persons.

If the Client breaches this clause, the Client shall pay a pre-estimated fee equal to three (3) months of the then-current monthly engagement fee as a genuine estimate of loss, without prejudice to other available remedies.

13. Third-Party Platforms and Links

Our services involve integration with and use of various third-party platforms, including but not limited to Google, Meta, LinkedIn, Razorpay, Stripe, Frappe CRM, Pabbly Connect, and scheduling tools.

We are not responsible for the availability, accuracy, or practices of any third-party platform. Use of third-party platforms is subject to their own terms of service. We shall not be liable for any disruption, policy change, or failure by any third-party platform.

This website may contain links to external websites for convenience only. We do not endorse and accept no responsibility for any linked external site.

14. Website Content

This website publishes blog articles, guides, downloadable templates, video content, and webinars on topics related to healthcare marketing and technology. This content is for general informational and educational purposes only.

It does not constitute professional, medical, legal, financial, or regulatory advice. Readers should seek professional advice before implementing any marketing strategy in a regulated healthcare context.

15. Governing Law and Dispute Resolution

15.1 Governing Law

These Terms are governed by the laws of the Republic of India, without regard to its conflict of laws principles.

15.2 Jurisdiction

Subject to Clause 15.4 below, the courts of Jaipur, Rajasthan, and New Delhi, India shall have exclusive jurisdiction over any dispute arising from or in connection with these Terms or any engagement with Likhyani Healthcare Solutions OPC Private Limited.

15.3 Dispute Resolution Process

The parties agree to resolve disputes through the following process in sequence:

Step 1 – Negotiation. Either party may issue a written notice of dispute. Senior representatives of both parties shall meet within fifteen (15) days to attempt resolution in good faith.

Step 2 – Arbitration. If negotiation does not resolve the dispute within thirty (30) days of the written notice, either party may refer the matter to binding arbitration under the Arbitration and Conciliation Act, 1996 (India). The seat of arbitration shall be Jaipur, Rajasthan. The arbitration shall be conducted by a sole arbitrator agreed upon by the parties. The language of arbitration shall be English. The arbitrator shall not have the power to modify the provisions of any Client Agreement.

Step 3 – Enforcement. The arbitral award shall be final and binding and may be enforced in any court of competent jurisdiction. Both India and Singapore are signatories to the New York Convention on the Recognition and Enforcement of Foreign Arbitral Awards, making awards enforceable across both jurisdictions.

15.4 Singapore Carve-Out

Where services are contracted through Likhyani Group Pte Limited and the Client Agreement specifies Singapore as the governing jurisdiction, any dispute arising from that engagement shall be referred to and finally resolved by arbitration administered by the Singapore International Arbitration Centre in accordance with the SIAC Rules. The seat of arbitration shall be Singapore. The tribunal shall consist of one (1) arbitrator. The arbitration shall be conducted in English.

Nothing prevents either party from seeking urgent injunctive or equitable relief from a court of competent jurisdiction as necessary to protect its rights.

16. Notices

All legal notices under these Terms shall be in writing and delivered by email with acknowledgment of receipt, or by registered post to:

Likhyani Healthcare Solutions OPC Private Limited
231/10, R.H.B., Pratap Nagar, Opposite Pratap Enclave, Sector 23, Jaipur, Rajasthan 302017, India
Email: [email protected]

Likhyani Group Pte Limited (UEN: 202605292W)
160 Robinson Road, #14-04, Singapore Business Federation Centre, Singapore 068914
Email: [email protected]

17. General Provisions

Entire Agreement. These Terms, together with any applicable Client Agreement, constitute the entire agreement between the parties and supersede all prior agreements, representations, and understandings.

Amendments. These Terms may be updated at any time by posting a revised version on this website with an updated Last Updated date. For active clients under an executed Client Agreement, material amendments will be communicated by email and will not affect the terms of that agreement without written consent.

Severability. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions continue in full force and effect.

Waiver. Failure to enforce any provision does not constitute a waiver of the right to enforce that provision in the future.

Assignment. The Client may not assign or transfer any rights or obligations without our prior written consent. We may assign our rights and obligations to an affiliate or successor entity upon written notice.

Independent Contractor. We are an independent contractor. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

Force Majeure. Neither party shall be liable for delays or failures in performance resulting from causes beyond their reasonable control, including natural disasters, government actions, platform policy changes, or internet infrastructure failures.

Ambiguity. Any uncertainty or ambiguity in these Terms will not be construed against the drafting party.

18. Contact

For legal enquiries or questions about these Terms:

India: Likhyani Healthcare Solutions OPC Private Limited, Jaipur, Rajasthan, India
Singapore: Likhyani Group Pte Limited, Singapore
Email: [email protected]
Website: www.likhyani.com/contact